Coca-Cola Southwest
Beverages Digital Racks

Covering more territory with Coca-Cola

Project developed for Coca-Cola Southwest Beverages (Arca Continental in the USA), one of the largest Coca-Cola bottlers in the United States with a presence in Texas, Oklahoma and New Mexico. The project focused on the implementation of shelves equipped with integrated digital screens for the projection of content and advertising campaigns at the point of sale.
HIVISION LED participates in the creation, management and remote monitoring of the content displayed on these racks, guaranteeing efficient and consistent operation with the brand's communication strategies. With more than 100 racks strategically distributed in key Texas cities such as Austin, Houston, Dallas, Houston and Lubbock, this project strengthens Coca-Cola's presence through advanced technological solutions at points of sale.